Association News and Views


www.harrisoncoerver.com
Specializing in strategy and planning for associations and membership organizations since 1990.
 

harrison@harrisoncoerver.com
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marcia@harrisoncoerver.com
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October 2008

 
 

The nonprofit National Football League is asking Congress for an exception to the new IRS Form 990 regarding salary disclosure (NYTimes 8/12).  The new rules would require that the names and salaries of approximately 25 of NFL staff who make more than $150,000 be reported.  The NFL has asked the American Society of Association Executives for lobbying support.  “We believe that people who need to know about salaries paid to NFL staff are the owners who already can access that information.  No valid purpose is served to supply the same information to the general public,” says an ASAE spokesperson.
 

QUESTION:  Do even the owners need to know salary information or is that the chief staff executive’s responsibility?
 


 

An editorial calls for revoking the International Olympic Committee’s tax exemption (WSJ 8/4).  The author claims that host China’s human rights abuses are inconsistent with one of the Fundamental Principles of Olympism: “The goal of Olympism is to place sport at the service of the harmonious development of man, with a view to promoting a peaceful society concerned with the preservation of human dignity.”  He says: “Treat the committee as the business it is, tax it, and let it get on with the very big business of running a major global sporting event.”
 

COMMENT:  Mission or principles statements – just words or a real compass?
 



The Ladies Professional Golf Association quickly reversed a policy which would have required tour players with two years experience to pass a basic oral English exam (NYTimes 9/6).  The hurried retraction indicated that “the LPGA had not thoroughly examined the ramifications of the policy.”  The association said the intent was to enhance financial opportunities for the tour and its players, of whom a growing number are foreign-born.
 

CAUTION:  What were they thinking in our politically correct environment?

 


 

Mary McFate was an active volunteer in gun violence prevention organizations, serving on the boards of Ceasefire Pennsylvania, Freedom States Alliance, and actively volunteering for the Brady Campaign.  “She’s been active in everything and involved in every single major gun violence prevention organization,” says the executive director of States united to Prevent Gun Violence.  Unfortunately it turns out that Mary is working for the National Rifle Association the whole time, skillfully infiltrating their adversaries’ organizations (MotherJones 7/30)
 

COMMENT:  Do you know who your volunteers are?

 


 

“I can tell you from extensive experience that most of today’s associations are losing money due to poor pricing practices,” says Andrew Lang (Associations Now 9/2008).
 

COMMENT:  I wholeheartedly agree.  Consider this pricing philosophy: “The object of price is not to recover cost but to capture value in the mind of the buyer” (Ralph Nimer)

 


 

“What is your overall attitude toward associations?”  43% of respondents over 60 gave “very favorable” ratings but only 30% of those under 30 gave “very favorable” ratings (ASAE & The Center’s Decision to Join).
 

CONCERN:  The assumption is that as they get older, people will increasingly see associations more favorably.  Let’s hope so….
 



“There is one timeless truth about time: It’s a major problem for people” (USAToday 8/5).  In two polls by the paper 50% of respondents say life is busier this year than last, and most all want more time with friends and family.
 

TIME:  The impact of this trend on associations is considerable.
 



The 80-20 phenomenon, Pareto’s Law, were 80% of results or output come from 20% of participants may change in online activity.  According to Jakob Nielsen, 1% of online users are active contributors, 9% contribute occasionally, and 90% don’t contribute (Click, by Bill Tancer 2008).
 

PARTICIPATION:  This 1-9-90 breakdown might also be more accurate for traditional volunteer activity today as well versus the 80-20 commonly believed.
 


 

32% of Internet users are members of a social network according to a Pew Research Center survey (NYTimes 8/18)
 

NETWORKING:  Have associations lost networking market share as networking gravitates to social networks?



The Italian Association for Defense of Animals and the Environment has collected 1,900 signatures on its online petition urging Pope Benedict to stop wearing fur-trimmed garments (USAToday 8/14).  Seems Benedict likes an ermine cape and matching hat.
 

COMMENT:  Nobody gets a pass when it comes to animal welfare or the environment.
 


Copyright ©2008 Harrison Coerver & Associates-All Rights Reserved
 

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