Association News and Views


www.harrisoncoerver.com
Specializing in strategy and planning for associations and membership organizations since 1990.
 

harrison@harrisoncoerver.com
800.418.3900

 

marcia@harrisoncoerver.com
785.272.8500

 

February 2009

 

Steve Jobs was absent from Macworld Expo this year where he has presented the keynote speech every year since 1997 (WSJ 1/5). Apple also said it is pulling out of the tradeshow, explaining that “it prefers to hold its own events” and that tradeshows “have become a very minor part of how it reaches customers.” Adobe Systems, Cisco and Sanyo won’t be exhibiting at the Consumer Electronics Show (USA Today 1/5). “New products get launched on blogs. There is no reason to go through all the hassle and expense of trade shows anymore,” says an analyst.

COSTLY: Apple’s bill for Macworld was more than $25 million


The American Electronics Association and the Information Technology Association of America have merged to for the Technology Association of America (Business First 12/8).

MERGERS: Expect more association mergers in today’s tough economic environment as costs and redundancies come under strong scrutiny.


 

Facebook increased membership from 100 million in August 2008 to 150 million in January 2009 (slate.com 1/14).  This translates to an average of 374,000 new member signups per day.  For an excellent article on non-user attitudes towards Facebook, click on http://www.slate.com/id/2208678/
 

COMMENT:  Even the Mafia is on Facebook.  “Italian authorities have begun investigating Facebook discussion groups devoted to convicted Mafiosi” (NY Times 1/20)

 



The National Football League, regarded as the most financially successful sports league, is eliminating 150 jobs from its staff of 1,100 (Boston Globe 1/10). Another sign of the economic times: the National Association of Home Builders is cutting $11.5 million from its budget and eliminating 52 staff positions (Washington Business Journal 12/9).

STAFF: Make reductions strategically, not expediently.


The United States Chess Federation, the game’s governing body, is embroiled in a sordid board controversy (NY Times 1/4). A suit has been filed in Illinois to remove two board members. The situation involves “sexually explicit Web postings, accusations of stolen e-mail messages and allegations of harassment and slander.”

GOVERNANCE: Aren’t boards fun?


 

Consumer magazine advertising is in a tailspin, dropping almost 12% in 2008, weakening as the year progressed and ending with a 17% decline in the fourth quarter (WSJ 1/15).  In January the 17% drop continued with some harsh specifics: Wired down 47%, Architectural Digest down 46%, Vogue down 44%.
 

DOUBLE WHAMMY:  Tough economic climate and shift from print to digital impacting ad spending.  Read on…
 


 

For the first time, more people get their news from the Internet versus print newspapers: 40% for the Internet, 35% for newspapers (NY Times 1/5).  Newspapers are actually holding their own, but the Internet jumped from 24% to 40% as a news source in one year.
 

QUESTION: What is your print to digital strategy?
 


How long will the recession last? “I see another full two years almost before a significant gain,” says the chief economist for the Portland Cement Association (WSJ 1/21)

COMMENT: Many think it may be 2011 until we get real relief.


 

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